


We are

Your next cult brand starts here.
.webp)
WANT TO BUILD FUTURE-READY PRODUCTS& THOUGHTFUL USER EXPERIENCES?WE’RE GAME IF YOU ARE.

Noya - “New Beautiful”
‘Naya’ denotes Beauty in numerous languages and offers a modern interpretation of the word ‘New’ in Hindi/ Sanskrit.

I’m Sarvangi Shah and Noya BeautyWorks is my (beauty and) brainchild. For almost a decade I’ve been lucky to help steer India’s D2C growth in beauty
Starting off at the GoodGlamm Group, as
as Head of Innovation, I launched first to market,
award winning products At Gush Beauty, I
took on the role of Chief Operating Officer (COO)
spearheading multifunctional products
and packaging
,driving its rapid rise as
one of India's leading Gen Z brands.
Starting off at the GoodGlamm Group, as Head of Innovation , I launched first to market, award winning products At Gush Beauty, I took on the role of Chief Operating Officer (COO) spearheading multifunctional products and packaging , driving its rapid rise as one of India's leading Gen Z brands

Now, I aim to disrupt and elevate brands my venture, Noya Beauty Works, where we transform your products from conventional to cult, leveraging the best resources, expertise, and networks at the forefront of India's beauty scene
Want to build future-ready products
& thoughtful user experiences?
& thoughtful user experiences?
We’re game if you are.
unique packaging designs
globally vetted supply chain manuafacturers
+
disruptive tailored solutions
+
product launches