MARKET ANALYSIS
Understand shifting market dynamics
Segment & target consumer groups
Benchmark competition smartly
Spot trends & future behaviors
Navigate global & local regulations
Decode growth white spaces
Study global beauty movements
Predict market shifts with confidence
Map competitor products for gaps
Identify market-entry barriers
Disrupting the Norm
Unleashing Market Insights
Unleashing Market Insights
We blend consumer-first research with platform insights from Nykaa, Amazon, and Insta trends. Influencer cues and real reviews help us decode market size, behavior, and emerging formats.
From here, we craft disruptive packaging and formulation directions, tailored for your unique identity.
Consumer Insights and Research
Get into consumer psyche
Map end-to-end experiences
Decode deep-rooted behavior
Tap real impact stories
Blend tech into insights
Bring a 360° view of the user
Co-create with actual users
Spot decision-making triggers
It’s only the right product if it finds the right audience!
We work with a mix of real users, influencers, and insiders to gather raw, honest feedback.
From real-life reviews to trend-scouting, we’re constantly tuned into what consumers feel and prefer - and what’s next.
That’s the juice we use to sharpen product direction.
Brand & Product Conceptualisation
Signature ingredients, global edge
Shades & textures that convert
Clean Beauty 3.0 ready
Disruptive storytelling frameworks
Competitive, lean pricing
Sustainable packaging innovations
Bold, trend-backed claims
Ethical, globally sourced options
Taking you from the drawing board to the finish line!
We build stories that work - from formulation to packaging and messaging. Every product comes with a claims strategy and real certifications (ISO22716, COSMOS, Leaping Bunny).
We troubleshoot fast, craft narratives that resonate, and make products that vibe with your brand’s
Product Formulation : Sampling & Production
Solid product brief, no fluff
Manufacturer tie-ups = smooth ops
Coordinate weekly samples
Rapid feedback loops
Develop with compliance in mind
Sampling to scale transitions
Build deep mfg relationships
Resolve issues fast
Perfecting the Craft: Transforming Ideas into Reality
We work closely with partners via weekly calls and WhatsApp groups, staying on top of CT, legal metrology, and quality norms.
Briefs are built on trend data and executed with real-world performance checks. We’re here to perfect the product before it even hits shelves.
ethos.
ethos.
Global & Indian Supply Chain
China: Fast & cost-effective
Korea: Clean innovation hub
Italy: Luxe, premium results
Taiwan: Low MOQ, high quality
India: Fast, flexible, sharp
Thailand: Low duty, fast lead times
Malaysia: Great for test markets
Indonesia: Beauty sourcing boom
Strategic supplier shortlisting
Mastering Global BPC Sourcing: Our Winning Strategy
We know the sourcing map - from Korea to Italy, India to Indonesia. Each region brings its edge, and we tap the right one for your product's vibe.
With a vetted database of 1200+ partners, we ensure quality, speed, and cost balance - always adapting to your brand’s DNA and launch timelines.
Branding, Packaging & Content Strategy
Moodboards that spark design
Agency + freelancer scouting
Visual storytelling cues
Theme and messaging pegs
Packaging aligned with vibe
Locking in design direction
Cross-channel brand look
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Branding Beyond Boundaries: Slaying the Design Game
Design starts with curated boards - colors, textures, and visual language that match your brand soul.
We pair up with top creatives to get packaging and messaging right from the get-go, keeping audiences engaged across every platform.
Marketing & Post-Launch Monitoring
100-day GTM mapped smartly
Strategic partner collaborations
Content with purpose, not clutter
Launch campaign concepts
Feedback-led tweaks post-launch
Digital-first rollout
Product-to-platform tailoring
Loop in insights, fast
Making your brand tick / Bringing your brand to life
Our GTM playbooks are built to move fast - from content to community building.
We brief creatives sharply and guide positioning with live competitor cues.
Once launched, we obsessively track feedback, refine direction, and keep your product in the spotlight.
MARKET ANALYSIS
Understand shifting market dynamics
Segment & target consumer groups
Benchmark competition smartly
Spot trends & future behaviors
Navigate global & local regulations
Decode growth white spaces
Study global beauty movements
Predict market shifts with confidence
Map competitor products for gaps
Identify market-entry barriers
Disrupting the Norm
Unleashing Market Insights
Unleashing Market Insights
We blend consumer-first research with platform insights from Nykaa, Amazon, and Insta trends. Influencer cues and real reviews help us decode market size, behavior, and emerging formats.
From here, we craft disruptive packaging and formulation directions, tailored for your unique identity.
Consumer Insights
and Research
Get into consumer psyche
Map end-to-end experiences
Decode deep-rooted behavior
Tap real impact stories
Blend tech into insights
Bring a 360° view of the user
Co-create with actual users
Spot decision-making triggers
It’s only the right product if it finds the right audience!
We work with a mix of real users, influencers, and insiders to gather raw, honest feedback.
From real-life reviews to trend-scouting, we’re constantly tuned into what consumers feel and prefer - and what’s next.
That’s the juice we use to sharpen product direction.
Brand & Product Conceptualisation
Signature ingredients, global edge
Shades & textures that convert
Clean Beauty 3.0 ready
Disruptive storytelling frameworks
Competitive, lean pricing
Sustainable packaging innovations
Bold, trend-backed claims
Ethical, globally sourced options
Taking you from the drawing board to the finish line!
We build stories that work - from formulation to packaging and messaging. Every product comes with a claims strategy and real certifications (ISO22716, COSMOS, Leaping Bunny).
We troubleshoot fast, craft narratives that resonate, and make products that vibe with your brand’s
Product Formulation : Sampling & Production
Solid product brief, no fluff
Manufacturer tie-ups = smooth ops
Coordinate weekly samples
Rapid feedback loops
Develop with compliance in mind
Sampling to scale transitions
Build deep mfg relationships
Resolve issues fast
Perfecting the Craft: Transforming Ideas into Reality
We work closely with partners via weekly calls and WhatsApp groups, staying on top of CT, legal metrology, and quality norms.
Briefs are built on trend data and executed with real-world performance checks. We’re here to perfect the product before it even hits shelves.
ethos.
ethos.
Global & Indian
Supply Chain
China: Rapid packaging solutions and cost-effective market-ready formulations for quick entry.
Korea: Groundbreaking first-to-market formulations, setting new standards for innovation and quality.
Italy: Premium formulations with extended lead times and larger MOQs.
Taiwan: Competitive pricing, low MOQs, and high-quality formulations.
India: # Pride. Delivering quick lead times, formulation expertise & low MOQs.
Thailand, Indonesia, Malaysia: 30% duty discount, efficient formulations, lower lead times and keen business outlook.
Mastering Global BPC Sourcing: Our Winning Strategy
We know the sourcing map - from Korea to Italy, India to Indonesia. Each region brings its edge, and we tap the right one for your product's vibe.
With a vetted database of 1200+ partners, we ensure quality, speed, and cost balance - always adapting to your brand’s DNA and launch timelines.
Branding, Packaging & Content Strategy
Moodboards that spark design
Agency + freelancer scouting
Visual storytelling cues
Theme and messaging pegs
Packaging aligned with vibe
Locking in design direction
Cross-channel brand look
Branding Beyond Boundaries: Slaying the Design Game
Design starts with curated boards - colors, textures, and visual language that match your brand soul.
We pair up with top creatives to get packaging and messaging right from the get-go, keeping audiences engaged across every platform.
Marketing & Post-Launch Monitoring
100-day GTM mapped smartly
Strategic partner collaborations
Content with purpose, not clutter
Launch campaign concepts
Feedback-led tweaks post-launch
Digital-first rollout
Product-to-platform tailoring
Loop in insights, fast
Making your brand tick / Bringing your brand to life
Our GTM playbooks are built to move fast - from content to community building.
We brief creatives sharply and guide positioning with live competitor cues.
Once launched, we obsessively track feedback, refine direction, and keep your product in the spotlight.
